If we ended up thinking of testing the newsletter we are sending, it means we are heading in the right direction. From here to a successful campaign there's only one step, putting to the test your template's content, the subject line and the sends.




The most important weapon in the testing process is that of A/B testing. In online marketing this process is different from traditional marketing, because we can get feedback in real time. Thus, in an A/B testing campaign, there are three sends, two sends for testing and one for the winning newsletter.




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