Rezultatele cautarii dupa: "deliverability"

Marketing Sherpa Email Summit, eveniment ce are loc anual in luna februarie in Statele Unite, este cea mai mare intrunire din industria email marketingului. Urmatoarele tendinte sunt preluate direct de la organizatori si speram sa te ajute si sa te ghideze in strategiile tale de email marketing de anul acesta. Livrabilitatea ramane o provocare pentru multi email marketeri. Pana la 54% dintre ei au declarat ca au o 'mare nevoie' de a ajunge in inbox, ceea ce implicit inseamna ca au rate scazute de livrabilitate. Astfel, trebuie sa revenim la cateva dintre bunele practici in

MailAgent a realizat o analiza potrivit careia aproapre un sfert dintre newsletterele trimise de companiile din Romania nu ajung in Inboxul destinatarilor. Astfel, in urma trimiterii unui newsletter, doar 77% dintre mesaje sunt livrate cu succes. Din cele 23% care nu ajung in Inbox 6% intra in folderul de spam, iar 17% se pierd definitiv pentru ca nu trec de filtrele serverelor. "Fiecare email transmis inseamna o suma de bani investita. De aceea, este important ca rata mesajelor care intra in Inbox sa fie cat mai mare. Iata si un exemplu concret: sa spunem ca suntem

If we ended up thinking of testing the newsletter we are sending, it means we are heading in the right direction. From here to a successful campaign there's only one step, putting to the test your template's content, the subject line and the sends. The most important weapon in the testing process is that of A/B testing. In online marketing this process is different from traditional marketing, because we can get feedback in real time. Thus, in an A/B testing campaign, there are three sends, two sends for testing and one for the winning newsletter. To continue reading the study cre

Majoritatea celor care folosesc un serviciu de email marketing se gandesc ca simpla existenta unor IP-uri whitelistate este suficient pentru a ajunge in Inbox. Nimic nu este mai gresit . Aceste IP-uri iti garanteaza o rata crescuta a delivrabilitatii emailului. Insa calitatea mesajului si a bazei de date face diferenta intre un mail citit si unul ajuns in folderul junk. Factorii care influenteaza livrarea emailului direct in Inbox sunt urmatorii: -          Subiectul -          Templateul -          Rata de deschidere

With the rise of the intelligent devices, companies like Intel, Sony or other hardware manufacturers strive to make their devices smaller and smarter in order to interact with the user in a better way. This offers marketers new methods to deliver their client’s messages across a multitude of apparatuses. This untapped market like the GPS market, or the intelligent TV market is just starting to develop, following the patterns of the personal computer market and a the smart phone market (that has the same trends). First the device is used in for a specific function, like to perform mathematic