Search results by: "Reactivation"


A goldmine for Christmas-Inactive Subscribers

All industry dogmas tell us that we should not use the email addresses of those that are not active because these bring about unjustifiable costs and challenge our sends. But, there is a particular time of year when people respond better to the messages you send. That time of year is Christmas time, when we all enjoy receiving a greeting. Never forget your subscribers! Many of us don’t even consider one of the basic rules of email marketing, that is, not sending to those who are not interested. Thus, many send to the entire database, regardless of whether there are subscribers tha


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